ABOUT PIECES

WE ARE PIECES

MISSION

Our mission is to make vibrant, colourful, and relevant designs that convert into everyday standout products of great value.

We continuously want to be successful and contributing to a greater good.

VISION

Our vision is to appeal to a wide range of young-at-heart fashion followers and inspire them to express themselves creatively and trust their intuition within fashion.

GREAT PRODUCTS

PIECES designs everyday standout products with a clear and fashionable mindset. We focus on relevant trends, colours and prints and use simple yet fine,

quality fabrics to create feminine and contemporary looks. We are fast-paced, forward-thinking and fashion-centred at our core, and all our products reflect these ideals.

TARGET

As PIECES continues to expand, we constantly seek to appeal to a wide audience who enjoy easy to wear products that are vibrant and relevant.

We dress people who are fashionably intuitive and aware of the latest trends. Our designs appeal to young-at-heart fashion followers.

BRANDED & CERTIFIED FIBRES

As a BESTSELLER brand, we operate in alignment with our parent company’s overarching strategic direction. BESTSELLER’s Fashion FWD sustainability strategy encompasses topics such as human rights, supply chain management, materials, innovation and investments, as well as policies and guidelines. To learn more about strategy and progress. Curious to know more, tag along here

OUR STORY

PIECES is a Danish apparel and accessory brand located in Aarhus, DK. It was established in 2003 as part of the BESTSELLER group, a Danish family-owned fashion company, founded back in 1975.

The team behind PIECES represent a dedicated group of people who believe in the power of aiming high and dreaming big. Our business relies on good people and how we interact with them matters.

We focus on mutual success and honesty, and we all pitch in to move our business forward.