Our mission is to make vibrant, colourful, and relevant designs that convert into everyday standout products of great value.

We continuously want to be successful and contributing to a greater good.



Our vision is to appeal to a wide range of young-at-heart fashion followers and inspire them to express themselves creatively and trust their intuition within fashion.



PIECES designs everyday standout products with a clear and fashionable mindset. We focus on relevant trends, colours and prints and use simple yet fine,

quality fabrics to create feminine and contemporary looks. We are fast-paced, forward-thinking and fashion-centred at our core, and all our products reflect these ideals.



As PIECES continues to expand, we constantly seek to appeal to a wide audience who enjoy easy to wear products that are vibrant and relevant.

We dress people who are fashionably intuitive and aware of the latest trends. Our designs appeal to young-at-heart fashion followers.



At PIECES we believe sustainable fashion doesn’t have to be boring. When possible, we use branded and certified materials to make vibrant, colourful, and honest designs.

We are dedicated to upholding a positive environmental and social impact, and constantly improving aspects of our product supply chain. Curious to know more, tag along here



PIECES is a Danish apparel and accessory brand located in Aarhus, DK. It was established in 2003 as part of the BESTSELLER group, a Danish family-owned fashion company, founded back in 1975.

The team behind PIECES represent a dedicated group of people who believe in the power of aiming high and dreaming big. Our business relies on good people and how we interact with them matters.

We focus on mutual success and honesty, and we all pitch in to move our business forward.